Monthly Press Coverage

What People Were Talking About in October…

New Video Content with Elmo & Andrew Garfield
NBC News: Andrew Garfield gets vulnerable about grief, with support from Elmo
“Jeanette Betancourt, senior vice president of U.S. social impact at Sesame Workshop, the nonprofit behind “Sesame Street,” said the clip created “an authentic conversation around a sensitive but incredibly important topic for children and families, the death of a loved one.” “They showed that it’s okay to miss someone you love, and it can be helpful to celebrate the memories you had with them that brought happiness and joy,” Betancourt said in a statement on Monday.”

People: Andrew Garfield Talks to Elmo About Missing His Late Mom and Fans Are Emotional: ‘Sadness Is Kind of a Gift’
“Andrew Garfield is having a heart-to-heart chat with Elmo about missing his late mother, Lynn, who died of pancreatic cancer in 2019. In a video shared by the beloved Sesame Street muppet on Friday, Oct. 18, Elmo had an intimate conversation with the Amazing Spider-Man star, 41.”

E! News: Andrew Garfield and Elmo’s Adorably Hard-Hitting Interview Will Sweep Any Clouds Away
“Andrew Garfield and Elmo are two best friends that anyone could have. Case in point? The duo’s interview for Sesame Workshop, which E! News has the exclusive first look at.”

Rolling Stone: Andrew Garfield Grieves His Mom Lynn With Elmo: ‘I Just Miss Her a Lot’
E! News: Andrew Garfield and Elmo’s Conversation About Grief Will Tug at Your Heartstrings
Variety: Andrew Garfield Talks to Elmo About Grief After the Death of His Mother Lynn: ‘She Made Me So Happy’
USA Today: ‘I’m just thinking about my mum’: Andrew Garfield talks grief with Elmo in viral clip
TODAY: Andrew Garfield and Elmo talk about grief: ‘It’s actually kind of OK to miss somebody’
Entertainment Weekly: Andrew Garfield reveals how Jessica Chastain helped him visit his dying mother
Uproxx: Fans in ‘tears’ after watching Andrew Garfield talk about his mother’s death with Elmo

Gael García Bernal & Diego Luna Meet Bert & Ernie
Entertainment Weekly: Gael García Bernal and Diego Luna challenge Bert and Ernie over which duo are better best friends 
“After more than 50 years on Sesame Street together, Bert and Ernie are confirmed besties. But a new video shows them being challenged on whether they’re actually better best friends than actors Gael García Bernal and Diego Luna.”

Latin Post: Gael García Bernal and Diego Luna are the Most Epic Duo in Global Entertainment — Sorry, Ben Affleck and Matt Damon!
Remezcla [Instagram]: Who are better best friends @diegoluna_ & @gaelgarciab or Bert & Ernie? 😅
Out Magazine: Gael García Bernal & Diego Luna dressed up as iconic ‘friends’ Bert & Ernie and we have to stan 

Elmo Visits the UK to Celebrate the Launch of Sesame Street Season 54 on Amazon Kids+
The Sun TV Mag: NEW KIDS: Sesame Street Available from Tuesday
“A staggering 55 years after it first aired, Sesame Street continues to entertain and educate kids around the world. It’s back again this week for the latest series, featuring the colorful crew of characters and yet more catchy songs and silly sketches. The show will be tackling matters from self-identity to friendship, making youngsters laugh along the way, and there will be guests including singer Ariana DeBose (below). The world may have changed but the Street is as uplifting as ever.” 
 
Scott Mills on BBC Radio 2: Elmo’s here! 
Scott Mills ‘The Wonder Years’ on BBC Radio 2: Sing-a-long Special with Elmo!
Radio Times: What It’s Like to Be Elmo from Sesame Street
ATV Today: From ABCs and 123s new Sesame Street is a Amazon Kids+ UK hit
The Sun UK: Dates for Your Diary: October 1: Sesame Street Amazon Kids+
TV & Satellite Week UK: Sesame Street Available from Tuesday, Amazon Kids+
What’s on TV UK: New to Watch: The Best of the Latest Releases to Stream

Sherrie Westin Featured in Axios’ Finish Line Interview Series
Axios: 1 Big Thing: Lead like Sesame Workshop CEO Sherrie Westin
“Last month I interviewed Sherrie Westin, 66, the new CEO of Sesame Workshop — the nonprofit behind “Sesame Street,” TV’s longest-running children’s show. It’s been on air since 1969. Why she matters: Westin — who has been in senior leadership at Sesame for over 20 years and was a senior official in President George H.W. Bush’s administration — needs to steer Sesame through an increasingly competitive media landscape and polarized world.”

Hallie Ruvin & Aaron Bisman Promotion Announcement
Licensing Magazine: Sesame Workshop New Appointments
“Sesame Workshop has named Hallie Ruvin Senior Vice President of Communications & Public Affairs, overseeing Brand Narrative, Public Affairs, PR, and Events, and Aaron Bisman Senior Vice President of Marketing, responsible for Audience Development, Brand Marketing, Brand Creative, and Marketing Operations. Ruvin and Bisman will report to CEO Sherrie Westin and will join the organization’s Operations team.”
 
The Toy Book: Sesame Workshop Promotes Hallie Ruvin to SVP of Communications & Public Affairs, Aaron Bisman to SVP of Marketing
License Global: Sesame Workshop Elevates Two

Sesame Street Learn & Play Center Opening at American Dream Mall
New Jersey Family: The First Sesame Street Learn & Play Center in the U.S. Will Open in NJ
“If your kids are fans of Big Bird, Elmo & their crew, then the way to get to Sesame Street is via American Dream in East Rutherford. American Dream and Sesame Workshop will bring the first Sesame Street Learn & Play to the U.S. next month. Through an immersive experience, kids will step into the rainforest at Elmo’s World, listen to Big Bird tell stories at his nest, shop at Hooper’s Store, explore Abby Cadabby’s magical garden, learn about cranks and gears at the Bike Shop, and have some laughs with Bert and Ernie.”
 
Rutherford Daily Voice: America’s First-Ever Sesame Street Experience Opening At American Dream Mall
NorthJersey.com: Nation’s first Sesame Street Learn & Play site to open at American Dream
Chain Store Age: Sesame Street Learn & Play attraction to debut at American Dream

Sesame Street Recognized at 2024 DGA Honors
DGA News: DGA Honors Adds Sesame Street to Esteemed List of Honorees at 25th Anniversary Celebration
“The Directors Guild of America (DGA) announced today that Sesame Streetjoins a list of admired recipients at this year’s DGA Honors. It was also announced that television Director, Actor, Producer and Writer Natasha Lyonne will host the evening’s celebration.”

Takalani Sesame’s New ‘Bond Through Play’ Campaign
Media Update: Takalani Sesame Partners With Parents for Its ‘Bond Through Play’ Campaign
“Takalani Sesame has partnered with some of South Africa’s dads (and moms) to encourage father figures to play with their children through its ‘Bond Through Play’ campaign.” 

Sesame Workshop Product Licensing News
Licensing Magazine: The Latest Wave of Sesame Street Kidult Product Collaborations
“Building on highly successful launches from the last year of brand-new items for adult fans, Sesame Workshop has announced continuing kidult product collaborations with beloved brands and pop-culture creators specializing in collectibles, costumes, comics, and more available this autumn.”

New York Post: Expert guide to the 20 hottest Christmas toys to shop for the 2024 holidays
CNET: 36 Best Advent Calendars for Kids in 2024
Bleeding Cool: Sesame Street NECA Bert And Ernie Figures Up For Preorder
The Toy Insider: Sesame Street and Sourcebooks Are Teaching Meaningful Words and Powerful Lessons
License Global: Nex Playground Unveils New Holiday Game Lineup

Sesame Workshop Brings Joy to Social Media
Marketing Brew: Becoming Elmo: How Sesame Workshop brings joy to social media
“In an era of trolls and milkshake ducks, there are perhaps only a handful of social media accounts you can expect to remain pure. Elmo is one of them. For that, you have Christina Vittas, social media manager at Sesame Workshop, to thank.” 

Sesame Place Philadelphia Joins Hidden Disabilities Sunflower Program
Amusement Today: Sesame Place Philadelphia paves the way in accessibility by becoming first theme park in the United States to join Hidden Disabilities Sunflower Program
“After becoming the first theme park in the world to be designated as a Certified Autism Center, Sesame Place Philadelphia will once again pave the way as an industry leader in accessibility as the first theme park in the United States to join the Hidden Disabilities Sunflower program. The program, which helps people with non-visible disabilities, will launch at the park in early 2025.”

10 TV Shows That Will Probably Never Be Canceled, Including Sesame Street!
ScreenRant: 10 TV Shows That Will Probably Never Be Canceled
“With colorful characters like Elmo and Cookie Monster being among the most easily identifiable TV characters ever, it feels incredibly unlikely that Sesame Street will be taken off the air anytime soon. Even with a massive influx of content geared specifically toward children, the classic program has remained a standout, continuing to teach new lessons and even welcoming in new celebrity guests with every episode. As long as little kids are watching television, Sesame Street is almost certain to be there for them.”