Feld Entertainment Inc. and Sesame Workshop Announce Partnership to Develop New Touring Sesame Street Shows
ELLENTON, Fla. – (November 17, 2016) – Feld Entertainment Inc. and Sesame Workshop today announced a partnership to develop new touring Sesame Street live shows. Under the multi-year agreement, family-owned and operated Feld Entertainment will produce and tour live Sesame Street productions in the United States. The first production under the new deal is slated to launch in October 2017. The current Sesame Street Live! tour will continue through July 2017.
The world’s largest producer of touring family entertainment, with more than 5,000 worldwide performances each year across all of its brands, Feld Entertainment brings over 45 years of experience creating live events that inspire children and parents alike. The company will build and rehearse Sesame Street shows at Feld Entertainment Studios, the largest and most innovative facility of its kind, with 50,000 square feet of rehearsal space and on-site design and fabrication. Feld’s extensive team will execute local marketing and sales plans to expand the Sesame Street brand and leverage widespread arena and theatre relationships to increase the Sesame Street footprint throughout North America. Additionally, Feld will develop a line of consumer products to enhance the live experience.
“We are excited to partner with a company as dedicated to children’s learning as Sesame Workshop and to join their mission to help kids grow smarter, stronger, and kinder,” said Alana Feld, Executive Vice President of Feld Entertainment. “Bringing the iconic Sesame Street brand to life allows us to extend the love that families have for these beloved characters through the live entertainment experience in a way only Feld Entertainment can.”
“Feld Entertainment has a long-standing tradition of creating spectacular live experiences for audiences around the globe,” said Scott Chambers, Senior Vice President and General Manager, North America Media and Licensing, Sesame Workshop. “We’re thrilled to collaborate on bringing the laughter and learning of Sesame Street to kids and their families in a brand new way.”
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About Feld Entertainment
Feld Entertainment is the worldwide leader in producing and presenting live touring family entertainment experiences that lift the human spirit and create indelible memories, with 30 million people in attendance at its shows each year. Feld Entertainment’s productions have appeared in more than 75 countries and on six continents to date and include Ringling Bros. and Barnum & Bailey®, Monster Jam®, Monster Energy Supercross, AMSOIL Arenacross, Disney On Ice, Disney Live! and Marvel Universe LIVE! More information about Feld Entertainment is available online at www.feldentertainment.com.
About Sesame Workshop
Sesame Workshop is the nonprofit media and educational organization behind Sesame Street, the pioneering television show that has been reaching and teaching children since 1969. Today, Sesame Workshop is an innovative force for change, with a mission to help kids everywhere grow smarter, stronger, and kinder. We’re active in more than 150 countries, serving vulnerable children through a wide range of media, formal education, and philanthropically-funded social impact programs, each grounded in rigorous research and tailored to the needs and cultures of the communities we serve. For more information, please visit sesameworkshop.org.
Contacts
Stephen Payne, Feld Entertainment
SPayne@feldinc.com
