Monthly Press Coverage
Browse Sesame Workshop media highlights.
What People Were Talking About in February…
Sesame Workshop’s “Soft Wins” Campaign with On
AdAge: Elmo Suggest A More Chill Approach to Running in On Campaign
“Fresh off his regional Super Bowl ad for On, co-starring Roger Federer, Elmo from Sesame Street returns to head up a broader campaign for the sportswear brand — delivering the message that running might be more fun if it weren’t so intense. “Soft Wins,” created by agency Flower Shop, features Elmo suggesting a more chill approach to running—through celebrating personal milestones, enjoying the ritual of running or connecting with friends and community.”
NY Times: The Super Bowl Ads, Ranked
“Roger Federer and Elmo debate the spelling of the logo on Federer’s shoes. There’s barely even a coherent thought here, but come on, it’s Roger Federer and Elmo.”
Ad Age: 9 creative campaigns to know about today
Ad Age: The Top 5 Celebrity Brand Collabs You Need to Know About Right Now
Sports Illustrated: Roger Federer Explains On Logo to Elmo in Super Bowl Commercial
Kicks on SI (Sports Illustrated): Elmo unveils On’s softest running shoes ever with a helpful message
Footwear News: Roger Federer and Elmo Help Explain On’s Logo in New Super Bowl Ad
Footwear News: On Debuts Cloudsurfer 2 Sneaker With New Elmo Campaign Encouraging Runners to Celebrate ‘Soft Wins’
Esquire: Elmo is The New Face of On (and Fun Runs)
Hypebae: Elmo and On Running Show Us How to Embrace Softness
Complex: Elmo and On Want Runners to Not Be So Hard on Themselves
Ahlan Simsim Wins for Best Mixed-Media Series 2025 at Kidscreen Awards
Kidscreen: BREAKING NEWS: The 2025 Kidscreen Award winners are…
Best Mixed-Media Series | Ahlan Simsim | Sesame Workshop, Jordan Pioneers
Sesame Street Wins for Outstanding Children’s Program at the 2025 PGA Awards
New York Times: ‘Anora’ Wins Big at Producers and Directors Guild Awards
“Here is the list of PGA winners…Children’s Program | “Sesame Street””
Forbes: ‘Anora’ Nabs Top Honor At Producers Guild Awards – Full Winners List
LA Magazine: ‘Anora’ Continues to Rally at the Producers Guild of America Awards
Vanity Fair: PGA Awards 2025: See The Full Winners List
The Wrap: Producers Guild Victory Completes Remarkable Awards-Race Surge for ‘Anora’
Fran Brill to Receive Lifetime Achievement Award at 2025 Children’s & Family Emmy Awards
Soap Opera Network: ‘Sesame Street’ Muppet Performer Fran Brill To Receive Lifetime Achievement Award At ‘The 3rd Annual Children’s & Family Emmy Awards’
“I am honored and humbled to be recognized by the National Academy of Television Arts and Sciences, which has done so much to advance the arts and sciences of television. My years of working on ‘Sesame Street,’ under the leadership of cultural icons Jim Henson and Joan Ganz Cooney, made an enormous contribution to the person I became,” said Brill. “I feel both fortunate and proud to have created characters that live on today, and I hope young people continue to look to ‘Sesame Street’ and pursue careers in puppetry; there is no other medium like it.”
Worldscreen: Children’s & Family Emmys to Honor Fran Brill
Sesame Street Viral Social Media Moments
Parade: ‘Sesame Street’ Fans React to Elmo’s ‘Grouchy’ Tweet: ‘It’s Always Something With You’
“Elmo is going viral for a warning shared this week—one that social media users found extremely relatable. On Monday, Feb. 24, the official X (formerly Twitter) account for the Sesame Street character tweeted an update, cautioning anyone who may encounter Elmo to pack their patience and prepare for some out-of-the-ordinary behavior.”
Daily Mail: Serena Williams’ famous supporters revealed after Drake diss track dance at Super Bowl
“And an unexpected display of support came from Sesame Street muppet Elmo.
The furry red character wrote, ‘Great dance moves, Ms. Serena! Elmo loves you,’ adding enthusiastic emoji.”
New Resources from Sesame Workshop and Espresso by Discovery Education
Total Licensing: Sesame Workshop and Espresso by Discovery Education Launch Early Years Foundation Stage Collection
“Sesame Workshop, the global nonprofit behind Sesame Street, and global edtech leader Discovery Education has announced the creation of a new Sesame Workshop-branded collection of resources within Espresso, designed to meet the needs of children in the Early Years Foundation Stage (EYFS).”
Business In The News: Sesame Workshop and Espresso by Discovery Education Launch Early Years Foundation Stage Collection
Education News: Sesame Workshop and Espresso by Discovery Education Launch Early Years Foundation Stage Collection
Sesame Place San Diego Celebrates Mardi Gras
Laughing Place: Sesame Place San Diego Kicks Off First-Ever Mardi Gras Celebration Next Week
“Sesame Place San Diego is kicking off its First-Annual Mardi Gras celebration beginning Friday, February 14 to Sunday, March 9 on select dates. This family-friendly event invites guests to join in the fun with Sesame Street-themed interactive activities, carnival colors, and special performances featuring everyone’s favorite furry friends.”
Patch: Sesame Place San Diego To Kick Off First-Ever Mardi Gras Celebration
Sesame Workshop Themed Entertainment – Beaches Resorts & Sesame Street Land
USA Today: The fun comes guaranteed at these 17 all-inclusive family resorts with extraordinary kids clubs
“Little ones love the visits from favorite Sesame Street characters and activities like face painting and sandcastle building, while older kids and teens get to take part in scavenger hunts, dive-in movies, and karaoke. Beaches Resorts also completed the International Board of Credentialing and Continuing Education Standards training and Autism Certification program to help all kids have a great vacation.”
Travel Noire: 10 Things To Do In Orlando With Kids
“Younger children 5 and under may enjoy seeing Elmo, Big Bird, and other furry friends at Sesame Street Land, which is at SeaWorld’s Orlando location.”
New Sesame Street Collection with Loungefly
Scary Mommy: Loungefly Has A Brand-New Sesame Street Collection, & It’s So, So Cute
“In case you haven’t discovered this yet, let me put you on to something: Loungefly bags are so much fun. As an adult whose happy places are Disney and Universal, I find Loungefly’s mini backpacks and crossbody bags to be the perfect size for carrying around the parks. My 13-year-old is obsessed with them because, well, probably because so many of their friends are obsessed with them — but also because they come in a ton of themes and styles for different fandoms, from Wickedto Monster High to the NFL. But their latest drop has us both feeling extra sentimental: Sesame Street! And Scary Mommy has the exclusive collection reveal for you right here.”
License Global: Loungefly Unveils New ‘Saved by the Bell,’ Furby and ‘Sesame Street’ Collections
That Hashtag Show: Loungefly Knows How to Get to Sesame Street
Q&A with Sesame Workshop’s Gabriela Arenas
The Bugg Report: A Chat with Gabriela Arenas, SVP, Global Licensing, Sesame Workshop
“Sesame Street turns 55 this year in Australia and we’ve seen our friends on ABC’s News Breakfast, at the Paris Olympics, doing a digital collab with InStyle in Sydney, Elmo even went viral. You seem to be everywhere. Why, after five decades, does Sesame Street still resonate with today’s audience?”
Jeanette Betancourt talks Little Neighbors Initiative on Think Tank with Steve Adubato
Steve Adubato YouTube: Sesame Workshop & their initiative “Little Neighbors”
“Steve Adubato is joined by Maria Spina, Manager of PSEG Foundation & Corporate Social Responsibility, and Jeanette Betancourt, Ed.D., Senior Vice President of U.S. Social Impact at Sesame Workshop, to discuss Little Neighbors, an initiative aimed at fostering children’s understanding of community values, such as compassion, safety, and care for the environment.”
Chinatown Lunar New Year Event Honors Kathy Kim
Our Town NY: Chinatown Splendiferous: Lion Dancers, Drums, Flying Confetti in Lunar New Year Parade
“The event, which was open to the public, paid honor to a number of Chinese people and institutions, including Maxine Ng Dalio of Bodhi House, the American Legion Lt. B.R. Kimlau Chinese Memorial Post (familiar figures from the annual Lower Manhattan 4th of July Parade); bilingual (Mandarin & English) children’s book author Michele Wong McSween; and puppeteer Kathleen Kim of the Sesame Workshop.”
Archived Clips
January 2025
What People Were Talking About in January…
Sesame Street Season 55 Launch
The Associated Press: Elmo tells all: ‘Sesame Street’ 55th season features SZA, Chris Stapleton, Reneé Rapp and more
“The 55th season of the acclaimed family program features a star-studded lineup of musicians that would be the envy of any summer festival: SZA, Chris Stapleton, Noah Kahan, Reneé Rapp and Samara Joy. The upcoming season will focus on lessons in emotional well-being. It debuts Jan. 16 on MAX with new episodes releasing every Thursday.”
Parents: ‘Sesame Street’s’ New Season Is All About Big Feelings—Exclusive First Look
TODAY: ‘Sesame Street’ stars share sweet wishes for Hoda Kotb on TODAY
Los Angeles Times: ‘Sesame Street’ returns for a new season with a focus on emotional well-being
Rolling Stone: SZA, Reneé Rapp, Michael B. Jordan to Guest Star in ‘Sesame Street’ New Season
Billboard: SZA, Noah Kahan, Chris Stapleton & More Set for ‘Sesame Street’ Season 55
People: Reneé Rapp Sings About Feelings with Elmo and Cookie Monster in ‘Sesame Street’ Season 55 Trailer
Variety: Sesame Street’s New Season Features SZA, Renee Rapp, Noah Kahan, More
Sesame Street Muppets Visit Los Angeles
Jimmy Kimmel Live: Oscar the Grouch & Aunt Chippy finally meet!
“One of the longest running shows on TV is Sesame Street, and Sesame Street is celebrating their 55th anniversary this year! They have new episodes every Thursday on Max. I learned a lot from Sesame Street, and with everything going on in the world, I thought maybe I could teach Sesame Street something too…”
KTLA Morning News: Grover’s Special Message for the People of L.A.
Access Hollywood: Sesame Street Takeover with Abby Cadabby & Bert, Grover, and Oscar the Grouch
The L.A. Times: “Very Important Questions” with Grover, Bert and Oscar
Sherrie Westin Featured on At Barron’s Podcast
Barron’s: How Sesame Street Aims to Make Kids ‘Smarter, Stronger, and Kinder’ | At Barron’s
“I know that sounds like a clever tag line, but it’s baked into everything we do,” Sherrie Westin, CEO of Sesame Street owner Sesame Workshop, told Barron’s editor-at-large Andy Serwer.”
Sesame Workshop Announces Joseph Giraldi as New COO
The Hollywood Reporter: Sesame Workshop Names Joseph Giraldi as COO
“Sesame Workshop, the non-profit that produces Sesame Street, has named veteran digital media exec Joseph Giraldi as its new chief operating officer. Reporting to newly-installed CEO Sherrie Westin, Giraldi, most recently a co-founder of the consulting firm CJBK Media Group, will have as an early priority finding a new home for fresh episodes of Sesame Street after Warner Bros.”
The Wrap: Sesame Workshop Taps Joseph Giraldi as Chief Operating Officer
The Toy Book: Sesame Workshop Names Joseph Giraldi COO
License Global: Sesame Workshop Names Joseph Giraldi Chief Operating Officer
Licensing International: Sesame Workshop Names Joseph Giraldi Chief Operating Officer
The Licensing Letter: Sesame Workshop Names Joseph Giraldi as Chief Operating Officer
Interview with Sesame Workshop’s Jeanette Betancourt on Talking to Kids About Emergencies
NBC: Nightly News: Kids Edition – Jan. 16 [Segment begins at 4:42]
“We know the news reports about the wildfires and some of the images are scary and may make you feel anxious or nervous. So, we asked our friends at Sesame Workshop, the nonprofit organization behind Sesame Street, to help explain what’s going on and how you can manage your feelings.”
Sesame Workshop Announces New Partnership with NewYork-Presbyterian
Becker’s Hospital Review:NewYork-Presbyterian teams up with ‘Sesame Street’
“New York City-based NewYork-Presbyterian has partnered with Sesame Workshop, the nonprofit organization behind “Sesame Street,” to promote healthy habits among children. As part of this collaboration, NewYork-Presbyterian physicians and community partners will work with Sesame Workshop on a new media campaign, according to a Jan. 14 news release. The campaign will include videos, educational resources, and “Sesamatized” physical spaces, all designed to encourage children’s health and well-being.”
Innovative Healthcare: Sesame Street is coming to NewYork-Presbyterian Hospital
New Sesame Street for Military Families Resources
The Toy Insider: Sesame Workshop’s New Resources Bring Sunny Days to Military Families
“Sesame Workshop is sweepin’ the clouds of confusion away for military families. With new resources for those serving our country, families can help themselves and their kids navigate life’s daily challenges. Military families face many unique challenges, such as deployments. Sesame Street for Military Families continues to help by offering educational resources that provide practical tips and ideas to combat everyday challenges.”
Sesame Street Episode Nominated for 2025 Writers Guild Award
Kidscreen: The Writers Guild Awards announces its 2025 shortlist
“Also in the running are Apple TV+ series Fraggle Rock: Back to the Rock for the episode “I’m Pogey,” in which Wembley and Pogey meet a transformative creature called The Great Glitterini; the first episode of The Spiderwick Chronicles on Roku Channel; and the Sesame Street episode “The Sign Language ABCs” on HBO/Max.”
Sesame Street Products Featured in Best Gift & Toy Lists
TODAY: The 51 Best Gifts for Toddlers in 2024
“Gund Sesame Street Elmo the Doctor | Dr. Elmo is here to encourage imaginative play and storytelling for your little one. Other options available include a firefighter Elmo, construction worker Cookie Monster and doctor Abby Cadabby.”
New York Post: 40 best gifts and toys for 2-year-olds in 2025
“For the 2-year-old who lives for Sesame Street: Just Play Sesame Street Chicken Dance Elmo | One of the hottest children’s toys, 2-year-olds will love copying Elmo’s dance moves. Don’t be surprised if you join in!”
Toy World: Breaking News: The BTHA announces Top 30 Hero Toys for 2025 at Toy Fair
“Some of the highlights include: Lego Botanicals Pretty Pink Flower Bouquet, Care Bears Sweet Serenity Bear, Sesame Street Nom Nom Cookie Monster, 2 in 1Plasma Globe & Energy Stick and a Bullseye Board Game.”
Radio Interview with Sesame Workshop South Africa’s Managing Director Dr. Onyi Nwaneri
STAR 91.9 FM: Interview with Dr. Onyi Nwaneri
“Dr. Onyi Nwaneri, the former director of Afrika Tikkun, has taken up the role of Managing Director at the Sesame Workshop South Africa after working for 15 years at the leading social impact organization in South Africa.”
Play to Learn Event Showcased Transformative Impact for Rohingya Children
Dhaka Tribune: Play with purpose: Transformative play-based interventions for Rohingya children
“The “Play to Learn” consortium, comprising Sesame Workshop, Brac, the International Rescue Committee (IRC), and New York University (NYU), has showcased the transformative impact of play-based learning in humanitarian crises through its six-year-long project.”
Reflecting on Major Media Moments from 2024 — Elmo’s Viral Post
The Oprah Podcast: Do You Sometimes Feel Lonely?
“It was just about a year ago when the Sesame Street character Elmo posted a question on social media. In just 9 words, he unleashed a flood of feelings for millions of people. He wrote, “Elmo is just checking in! How is everybody doing?” Well, that post was viewed over 220 million times. I remember thinking, “Wow, Elmo has revealed to us that a lot of people are not okay.”
ABC News: ABC News’ ‘The Year: 2024’ looks back at this year’s major news and entertainment events
CBC: From Brat to Defying Gravity, these pop culture moments kept us chronically online all 2024
December 2024
What People Were Talking About in December…
Sesame Workshop Signs a Library Deal with MAX, Continuing the Search for a Home for New Episodes
The Hollywood Reporter: ‘Sesame Street’ Hits the Market: HBO and Max Opt Not to Renew Deal For New Episodes (Exclusive)
“The long-running children’s series is looking for a new home for its original episodes, after Warner Bros. Discovery opted not to renew the Sesame output deal with HBO and Max. That being said, Max is staying in business with the show’s producer Sesame Workshop, with the streaming service continuing to license episodes from the Sesame library through 2027. In addition, the current season of Sesame Street, season 55, will still be available on Max beginning next month.”
USA Today: Where will Elmo go? HBO moves away from ‘Sesame Street’
The View: Whoopi Goldberg: “Unfortunately, right now, Sesame Street does not have a home!”
Variety: ‘Sesame Street’ for Sale: HBO and Max Not Renewing Deal for New Episodes
Deadline: Max And HBO Wind Down Deal For ‘Sesame Street’ Original Episodes, Retaining Some Library Rights
The Wrap: HBO and Max End ‘Sesame Street’ Deal as Part of Shift Away From Kids Programming
NPR’s Morning Edition: Iconic Children’s TV show ‘Sesame Street’ and Max are going their separate ways
NPR’s All Things Considered: HBO ends partnership with ‘Sesame Street’
Kidscreen: HBO and Max wind down their Sesame Street output deal
PopCulture.com: ‘Sesame Street’ Ending at HBO
@hillaryclinton on Instagram: “Big Bird needs a home!”
Sesame Street Nominated For 13 Children’s & Family Emmys 2024
Variety: Children’s & Family Emmys 2024 Nominations: ‘Percy Jackson,’ ‘Sesame Street,’ ‘Spiderwick Chronicles’ Lead; Ceremony Moves to March
“Other programs performing well include HBO/Max’s “Sesame Street” (13 noms), “Spiderwick Chronicles” (13 noms), Netflix’s “StoryBots: Answer Time” (10 noms), Apple TV+’s “Fraggle Rock: Back to the Rock” (10 noms), “One Piece” (9 noms) and “Goosebumps” (9 noms).”
The Hollywood Reporter: NATAS Reveals Nominees for 3rd Annual Children’s and Family Emmy Awards
Deadline: Children’s & Family Emmy 2024 Winners List
TVLine: Children’s & Family Emmys: Heartstopper, Percy Jackson, Raven’s Home and Fraggle Rock Among Nominees — See List
Sesame Street and Mecha Builders on the 2025 Kidscreen Awards Shortlist
Kidscreen: The 2025 Kidscreen Awards shortlist is out!
“The 2025 Kidscreen Awards shortlist was announced today, and Nickelodeon has cornered the most nominations (17), thanks in part to live-action series The Last Airbender (pictured) and the Loud House brand garnering three nods apiece. Disney (13), Sesame Workshop (eight) and Netflix (five) also fared well.”
Sesame Workshop Named in Fast Company’s Brands that Matter 2024
Fast Company: These 66 brands aren’t just contributing to culture—they’re creating it
“Sesame Workshop’s efforts this past year went far beyond the street with a focus on children’s mental health. When Elmo tweeted in January, “Elmo is just checking in. How is everybody doing?” the post racked up 329 million impressions and sparked conversation across X about how people were feeling. The brand extended that to include a celebrity-driven YouTube Special, Elmo’s Mindfulness Spectacular, and a Clio-winning Ad Council PSA. The brand prioritized expanding audience development efforts to drive Sesame’s high adult engagement while maintaining the core child audience. These efforts helped Sesame Workshop be particularly impactful on social media, reaching 1.1 billion impressions across platforms, a 24% boost year over year.”
Sesame Street’s 48th Appearance in Macy’s 98th Thanksgiving Day Parade
People: The Best Photos From the 2024 Macy’s Thanksgiving Day Parade
“17 | Sesame Fest: Actress Lea Salonga cheerily kicked it with some of the Sesame Street gang while on their float.”
CBS New York: Macy’s Thanksgiving Day Parade set to step off in NYC [Sesame Street team featured at 2:00]
Entertainment Weekly: See photos of the Macy’s Thanksgiving Day Parade through the years, from 1924 to now
USA Today: Macy’s Thanksgiving Day Parade 2024 performances: Kylie Minogue, more
TODAY: 2024 Macy’s Thanksgiving Day Parade: All The Best Moments And Performances
GMA News Online: Lea Salonga sings with ‘Sesame Street’ cast at Macy’s Thanksgiving Day Parade
Elmo Talks Thanksgiving with the New York Times
The New York Times: We’re Talking Thanksgiving With Gwyneth Paltrow, David Chang, Martha Stewart, Gayle King, Stephen Colbert, Ayesha Curry, Elmo, Jennifer Garner, Jenna Lyons, Padma Lakshmi…and more!
“It’s a Thanksgiving party. This year — and what a year it’s been — we’ve gathered some of the biggest names in cooking and culture to share warm memories, hot takes and delicious recipes.”
New Sesame Street Collab with Kith
Women’s Wear Daily: Kith Reimagines Sesame Street and More in Kithmas 2024 Collection [PHOTOS]
“Kith is celebrating its fourth annual Kithmas with a collection filled with collaborations. Sesame Street, Steamery, Mushie, Bose, Swarovski and Yeti have partnered with the fashion and lifestyle brand founded by Ronnie Fieg to welcome the 2024 holiday season.”
Hypebeast: Kith Unveils First-Ever ‘Sesame Street’ Collaboration
stupidDOPE: Kith Kicks Off the Holiday Season with Its Annual “Kithmas” Collection
Trend Hunter: The Kith x Sesame Street Collection Has Nostalgic Flair
New Content and Merchandise from Sesame Workshop’s Collaboration with the Pinkfong Company
Animation Magazine: Preschool Favorites ‘Sesame Street’ & ‘Baby Shark’ Unite for Holiday Fun
“The Pinkfong Company, the global entertainment company, announced today an exciting collaboration between the global phenomenon Baby Shark and the iconic Sesame Street. This special collaboration will span exclusive merchandise, a holiday music video and a playlist set to premiere on both the Pinkfong and Sesame Street English YouTube channels.”
The Toy Insider: ‘Sesame Street’ Characters Dive into Baby Shark’s Ocean for Festive Holiday Tune
Advanced Television: Sesame Street, Baby Shark holiday collaboration
New Sesame Street Tonies
Lifestyle News AU: Make Way for Screen-Free Magic With Sesame Street Tonies This Festive Season!
“This festive season, give little ones the gift of screen-free fun with the new Sesame Street Tonies, featuring Elmo and Cookie Monster, which bring children stories and songs from their beloved Sesame Street friends.”
Sesame Street Products Featured in Holiday Gift Guides
Good Morning America: Black Friday 2024: Early deals on bestselling toys starting at $5
“Black Friday toys deals offer the perfect chance to stock up on holiday gifts for kids of all ages, so we’ve rounded up the top toys on sale right now to get you started! […] Toys for babies & toddlers: Just Play Sesame Street Elmo’s Sing & Learn Playphone”
The Toy Insider: Spreading Holiday Joy on The Tamron Hall Show
Lifestyle News AU: Revealed: The Ultimate Xmas Gift Guide This Festive Season
Cream Magazine: The Cream Christmas Gift Guide 2024
New Sesame Workshop Partnership with Kids Science and Programa Adopte un Talento
EDTech Innovation Hub: Kide Science, Sesame Workshop, and PAUTA connect to advance STEM education in Mexican preschools
“Kide Science, in collaboration with Sesame Workshop and Programa Adopte un Talento (PAUTA), has launched a new initiative to mprove access to STEM education for preschool children in underserved communities across Mexico. The program is supported by funding from Business Finland and the Ministry for Foreign Affairs of Finland and will focus on equipping 20 to 30 public schools with STEM resources and teacher training.”
The Bakersfield Californian: Kide Science Partners With Sesame Workshop and Programa Adopte un Talento to Bring STEM to Underserved Populations in Mexican Preschools
Sesame Workshop India Trust Launches the Learn Play Grow Program
IndiaWest: US & Sesame Workshop Launch Program For Early Education In India
“On November 20, the U.S. Government and Sesame Workshop India Trust launched the Learn Play Grow program at the American Center in New Delhi, in celebration of International Education Week. A collaboration between the U.S. Agency for International Development (USAID) and Sesame Workshop India Trust, the initiative is designed to enhance early childhood education and health practices for young children and their families across India.”
Telangana Today: US Govt, Sesame Workshop India Trust announce launch of ‘Learn Play Grow’ program in Bhupalapally
Education Times: US initiative ‘Learn, Play, Grow’ makes learning engaging and accessible
Recent Stories About Sisimpur
The Daily Star: ‘Sisimpur’ encourages creativity with new Bangla rhymes
“The popular children’s show “Sisimpur” has launched an exciting new initiative for young learners. This time, the programme has introduced a special series featuring 40 of the most well-known and cherished Bangla nursery rhymes. The rhymes are performed by the show’s adored characters—Halum, Tuktuki, Ikri, and Shiku—making the experience both fun and engaging for kids.”
The feature is all about Julia, focusing on her personality, activities, likes and dislikes, hobbies, and the close bond she shares with her friends in Sisimpur.
The Legacy of Tickle Me Elmo
The New York Times: What’s Your All-Time Favorite Toy?
“American Girl dolls and plush-toy Beanie Babies offered collect-them-all multitudes and a robust secondary market, though few items prompted the in-store mania of Tickle Me Elmo, the giggling “Sesame Street” plushie whose scarcity circa the 1996 season swiftly became retail legend.”
Mental Floss: 8 of the Biggest Holiday Gift Fads From the ‘90s and ‘00s
LiveNOW from FOX: The unlikely origin story of ‘Tickle Me Elmo’
Elmo’s Viral Moment Mentioned in AP’s Year-End Round-Up of Feel-Good Pop Culture Moments in 2024
Associated Press: 2024 in Pop Culture: In a bruising year, we sought out fantasy, escapism — and cute little animals
“January | It starts as a cheery tweet from a beloved “Sesame Street” figure: “ELMO is just checking in! How is everybody doing?” The answers hint at something deeper and more worrisome. “Not great, Elmo. Not great,” says one milder reply.”
Pickup: ABC News, The Independent, Daily Mail, Yahoo Entertainment, & Aol
November 2024
What People Were Talking About in November…
Celebrating Sesame Street’s 55th Birthday!
People: Sesame Street Turns 55; ‘The Need Has Never Been Greater,’ Says SVP (Exclusive)
“It’s been 55 years since the popular children’s show Sesame Street first aired, but the wholesome Muppets have continued to touch viewers across generations. Though most who are older than the show’s target demographic probably aren’t tuning into the program on PBS or Max regularly (unless they have young children who watch), Elmo and his friends have likely popped up on their Instagram and TikTok feeds.”
Deseret News: Deseret News archives: ‘Sesame Street’ debuted in ‘69 and most of us sang along, and still are
Collectors Journal: Happy National Sesame Street Day! Learn how much this life-size Big Bird is worth! #bigbird #pbs
Chicago Tribune: Today in History: ‘Sesame Street’ makes its debut
The Oakland Press: Today in History: November 10, “Sesame Street” debuts
WDRB: Today in Entertainment History: “Sesame Street” debuted
InsideHalton.com: Sesame Street turns 55: Here’s where to follow Big Bird, Elmo and more on social media and their reassuring messages about anxiety, kindness and cookies
Elmo Has a Playdate with Amelia on Chicken Shop Date
Billboard: Elmo Has an Awkwardly Funny ‘Chicken Shop’ Playdate With Amelia Dimoldenberg
“Dimoldenberg invited Elmo, the lovable puppet from Sesame Street, out for a playdate version of one of her typical dates. She met with him at the chicken shop only to learn he doesn’t eat chicken, that he can match her deadpan delivery, and that he also has an innate talent for making the moment awkward.”
NBC News: Who does Amelia Dimoldenberg date after Andrew Garfield? Elmo, of course
Buzzfeed: Elmo Went On A (Play) Date With Amelia From “Chicken Shop Date,” And I Wasn’t Expecting This Kind Of Sass From A 3.5-Year-Old
Huffpost: Elmo Offers Dating Advice To A Burnt-Out Single Woman, And It’s Actually Pretty Good
Brett Goldstein Still Raving About Filming Sesame Street
The Hollywood Reporter: Brett Goldstein Says Filming ‘Sesame Street’ Was “the Best Day of My Life”
“Brett Goldstein looks back very fondly on one day of his career.
The two-time Emmy winner appeared on Late Night With Seth Meyers amid the release of Shrinking season two. During the conversation, he reflected on his time on Sesame Street.
“It was the best day of my life,” the Ted Lasso star told the host. “The problem is you have to continue living afterward.” ”
Late Night with Seth Meyers: Brett Goldstein talks about Harrison Ford’s character in Shrinking being loosely based on his dad, an unfortunate fan encounter he had and the best day of his life being the day he did Sesame Street
Sesame Workshop Shares Supportive Messages on Social Media for Election Day
AdAge: Election 2024—How Brands Are Trying to Relieve Consumer Anxiety
“On Monday, Sesame Street shared messages from characters including Grover, Cookie Monster, Rosita and Bert aimed at stress related to the presidential election, as the company continues to offer support and solidarity.”
The Washington Post: Stressed? ‘Sesame Street therapy has begun’
“As stress levels across the country mount on Election Day, the characters from Sesame Street are ready for group therapy. “Hi friend! Elmo loves you. And Elmo will remind you every day if you need him to,” Elmo posted from his own X and Instagram accounts on Monday.”
ABC News: Sesame Street shares a pre-Election Day message: ‘It’s OK to feel anxious’
Good Morning America: Sesame Street shares a pre-Election Day message: ‘It’s OK to feel anxious’
The Hollywood Reporter: Finding Comfort in Election Chaos: How ‘Sesame Street’ and Steve From ‘Blue’s Clues’ Are Providing That
USA Today: Elmo, other Sesame Street characters send heartwarming messages ahead of Election Day
Ad Age: The Top 5 Brand TikToks You Need to Know About Right Now
Sesame Workshop’s Partnership with Begin — Learn with Sesame Street App
Good Morning America: Celebrating World Kindness Day with Elmo and Dr. Rosemarie Truglio
“Sesame Street’s Elmo and Dr. Rosemarie Truglio chat about the importance of Kindness for World Kindness Day.”
Begin Podcast: Ep. 105: Smarter, Stronger, Kinder with Sesame Workshop’s Sherrie Westin
“In today’s episode Jenna sits down with Sesame Workshop’s CEO, Sherrie Westin to discuss the origins of Sesame Street, their partnership with Begin, and why its mission is more vital than ever before.”
Parents: My 5-Year-Old Loved This $40 Sesame Street App and It’s Free To Download This Week
Sesame Street Learn & Play Center Opening at American Dream Mall
Patch: Sesame Street Learn & Play Grand Opening Saturday At American Dream
“The world’s first “Sesame Street Learn and Play” will debut at American Dream this Saturday, Nov. 16. This is an “exciting, educational play space,” says the marketing department of American Dream. It includes a recreated “Sesame Street” set, Big Bird telling stories at his nest and appearances by Elmo and Abby Cadabby.”
License Global: ‘Sesame Street’ Learn & Play Set to Open at American Dream
Sesame Street’s Second Launch with Gelato Pique
The PopInsider: Have Sweet Dreams with Gelato Pique’s Sesame Street Collection
“Sesame Street fans are in for a treat! Ice cream apparel brand Gelato Pique is releasing a sugary-sweet collection of loungewear and accessories inspired by the iconic series. With plush fabrics, soft pastel colors, and nostalgic artwork, these cozy creations are perfect for the whole neighborhood.”
License Global: Gelato Pique Launches Second ‘Sesame Street’ Collection
World Screen: Gelato Pique USA Launches New Sesame Street Collection
New Sesame Workshop Resources for Families
The Toy Insider: Sesame Workshop Shares Resources to Help Kids Stay Positive
“Sometimes, life can be difficult – and Sesame Workshop wants to help your family practice positivity during those times. New worksheets, videos, photos, and more are designed to help families remain positive and understand their emotions.”
Yahoo Finance: New York Life Foundation Announces 2024 Day of Learning “Growing as We Grieve” Livestream Featuring Sesame Workshop
“The New York Life Foundation today announced the publicly-available livestream of the 2024 Day of Learning “Growing as We Grieve” event hosted in partnership with Sesame Workshop, the global impact nonprofit behind Sesame Street.”
Family Promise Podcast: “On the Corner of Homelessness and Talking to Kids” episode
“On the Corner of Homelessness and “_____________” Podcast hosts Joe Ader and Emma Hughes welcome a very special guest, Kama Einhorn, Senior Director of Content Design for Sesame Workshop’s Research, Education, Data & Impact group to talk about how and when to talk to children about homelessness.”
Zahn McClarnon and Elmo Celebrate Native American Heritage Month
UPI: Longmire’ alum Zahn McClarnon celebrates Native American Month with Elmo
“Longmire alum and Dark Winds star Zahn McClarnon is celebrating Native American Heritage Month with the beloved monster Elmo from Sesame Street.”
October 2024
What People Were Talking About in October…
New Video Content with Elmo & Andrew Garfield
NBC News: Andrew Garfield gets vulnerable about grief, with support from Elmo
“Jeanette Betancourt, senior vice president of U.S. social impact at Sesame Workshop, the nonprofit behind “Sesame Street,” said the clip created “an authentic conversation around a sensitive but incredibly important topic for children and families, the death of a loved one.” “They showed that it’s okay to miss someone you love, and it can be helpful to celebrate the memories you had with them that brought happiness and joy,” Betancourt said in a statement on Monday.”
People: Andrew Garfield Talks to Elmo About Missing His Late Mom and Fans Are Emotional: ‘Sadness Is Kind of a Gift’
“Andrew Garfield is having a heart-to-heart chat with Elmo about missing his late mother, Lynn, who died of pancreatic cancer in 2019. In a video shared by the beloved Sesame Street muppet on Friday, Oct. 18, Elmo had an intimate conversation with the Amazing Spider-Man star, 41.”
E! News: Andrew Garfield and Elmo’s Adorably Hard-Hitting Interview Will Sweep Any Clouds Away
“Andrew Garfield and Elmo are two best friends that anyone could have. Case in point? The duo’s interview for Sesame Workshop, which E! News has the exclusive first look at.”
Rolling Stone: Andrew Garfield Grieves His Mom Lynn With Elmo: ‘I Just Miss Her a Lot’
E! News: Andrew Garfield and Elmo’s Conversation About Grief Will Tug at Your Heartstrings
Variety: Andrew Garfield Talks to Elmo About Grief After the Death of His Mother Lynn: ‘She Made Me So Happy’
USA Today: ‘I’m just thinking about my mum’: Andrew Garfield talks grief with Elmo in viral clip
TODAY: Andrew Garfield and Elmo talk about grief: ‘It’s actually kind of OK to miss somebody’
Entertainment Weekly: Andrew Garfield reveals how Jessica Chastain helped him visit his dying mother
Uproxx: Fans in ‘tears’ after watching Andrew Garfield talk about his mother’s death with Elmo
Gael García Bernal & Diego Luna Meet Bert & Ernie
Entertainment Weekly: Gael García Bernal and Diego Luna challenge Bert and Ernie over which duo are better best friends
“After more than 50 years on Sesame Street together, Bert and Ernie are confirmed besties. But a new video shows them being challenged on whether they’re actually better best friends than actors Gael García Bernal and Diego Luna.”
Latin Post: Gael García Bernal and Diego Luna are the Most Epic Duo in Global Entertainment — Sorry, Ben Affleck and Matt Damon!
Remezcla [Instagram]: Who are better best friends @diegoluna_ & @gaelgarciab or Bert & Ernie? 😅
Out Magazine: Gael García Bernal & Diego Luna dressed up as iconic ‘friends’ Bert & Ernie and we have to stan
Elmo Visits the UK to Celebrate the Launch of Sesame Street Season 54 on Amazon Kids+
The Sun TV Mag: NEW KIDS: Sesame Street Available from Tuesday
“A staggering 55 years after it first aired, Sesame Street continues to entertain and educate kids around the world. It’s back again this week for the latest series, featuring the colorful crew of characters and yet more catchy songs and silly sketches. The show will be tackling matters from self-identity to friendship, making youngsters laugh along the way, and there will be guests including singer Ariana DeBose (below). The world may have changed but the Street is as uplifting as ever.”
Scott Mills on BBC Radio 2: Elmo’s here!
Scott Mills ‘The Wonder Years’ on BBC Radio 2: Sing-a-long Special with Elmo!
Radio Times: What It’s Like to Be Elmo from Sesame Street
ATV Today: From ABCs and 123s new Sesame Street is a Amazon Kids+ UK hit
The Sun UK: Dates for Your Diary: October 1: Sesame Street Amazon Kids+
TV & Satellite Week UK: Sesame Street Available from Tuesday, Amazon Kids+
What’s on TV UK: New to Watch: The Best of the Latest Releases to Stream
Sherrie Westin Featured in Axios’ Finish Line Interview Series
Axios: 1 Big Thing: Lead like Sesame Workshop CEO Sherrie Westin
“Last month I interviewed Sherrie Westin, 66, the new CEO of Sesame Workshop — the nonprofit behind “Sesame Street,” TV’s longest-running children’s show. It’s been on air since 1969. Why she matters: Westin — who has been in senior leadership at Sesame for over 20 years and was a senior official in President George H.W. Bush’s administration — needs to steer Sesame through an increasingly competitive media landscape and polarized world.”
Hallie Ruvin & Aaron Bisman Promotion Announcement
Licensing Magazine: Sesame Workshop New Appointments
“Sesame Workshop has named Hallie Ruvin Senior Vice President of Communications & Public Affairs, overseeing Brand Narrative, Public Affairs, PR, and Events, and Aaron Bisman Senior Vice President of Marketing, responsible for Audience Development, Brand Marketing, Brand Creative, and Marketing Operations. Ruvin and Bisman will report to CEO Sherrie Westin and will join the organization’s Operations team.”
The Toy Book: Sesame Workshop Promotes Hallie Ruvin to SVP of Communications & Public Affairs, Aaron Bisman to SVP of Marketing
License Global: Sesame Workshop Elevates Two
Sesame Street Learn & Play Center Opening at American Dream Mall
New Jersey Family: The First Sesame Street Learn & Play Center in the U.S. Will Open in NJ
“If your kids are fans of Big Bird, Elmo & their crew, then the way to get to Sesame Street is via American Dream in East Rutherford. American Dream and Sesame Workshop will bring the first Sesame Street Learn & Play to the U.S. next month. Through an immersive experience, kids will step into the rainforest at Elmo’s World, listen to Big Bird tell stories at his nest, shop at Hooper’s Store, explore Abby Cadabby’s magical garden, learn about cranks and gears at the Bike Shop, and have some laughs with Bert and Ernie.”
Rutherford Daily Voice: America’s First-Ever Sesame Street Experience Opening At American Dream Mall
NorthJersey.com: Nation’s first Sesame Street Learn & Play site to open at American Dream
Chain Store Age: Sesame Street Learn & Play attraction to debut at American Dream
Sesame Street Recognized at 2024 DGA Honors
DGA News: DGA Honors Adds Sesame Street to Esteemed List of Honorees at 25th Anniversary Celebration
“The Directors Guild of America (DGA) announced today that Sesame Streetjoins a list of admired recipients at this year’s DGA Honors. It was also announced that television Director, Actor, Producer and Writer Natasha Lyonne will host the evening’s celebration.”
Takalani Sesame’s New ‘Bond Through Play’ Campaign
Media Update: Takalani Sesame Partners With Parents for Its ‘Bond Through Play’ Campaign
“Takalani Sesame has partnered with some of South Africa’s dads (and moms) to encourage father figures to play with their children through its ‘Bond Through Play’ campaign.”
Sesame Workshop Product Licensing News
Licensing Magazine: The Latest Wave of Sesame Street Kidult Product Collaborations
“Building on highly successful launches from the last year of brand-new items for adult fans, Sesame Workshop has announced continuing kidult product collaborations with beloved brands and pop-culture creators specializing in collectibles, costumes, comics, and more available this autumn.”
New York Post: Expert guide to the 20 hottest Christmas toys to shop for the 2024 holidays
CNET: 36 Best Advent Calendars for Kids in 2024
Bleeding Cool: Sesame Street NECA Bert And Ernie Figures Up For Preorder
The Toy Insider: Sesame Street and Sourcebooks Are Teaching Meaningful Words and Powerful Lessons
License Global: Nex Playground Unveils New Holiday Game Lineup
Sesame Place Philadelphia Joins Hidden Disabilities Sunflower Program
Amusement Today: Sesame Place Philadelphia paves the way in accessibility by becoming first theme park in the United States to join Hidden Disabilities Sunflower Program
“After becoming the first theme park in the world to be designated as a Certified Autism Center, Sesame Place Philadelphia will once again pave the way as an industry leader in accessibility as the first theme park in the United States to join the Hidden Disabilities Sunflower program. The program, which helps people with non-visible disabilities, will launch at the park in early 2025.”
10 TV Shows That Will Probably Never Be Canceled, Including Sesame Street!
ScreenRant: 10 TV Shows That Will Probably Never Be Canceled
“With colorful characters like Elmo and Cookie Monster being among the most easily identifiable TV characters ever, it feels incredibly unlikely that Sesame Street will be taken off the air anytime soon. Even with a massive influx of content geared specifically toward children, the classic program has remained a standout, continuing to teach new lessons and even welcoming in new celebrity guests with every episode. As long as little kids are watching television, Sesame Street is almost certain to be there for them.”
September 2024
What People Were Talking About in September…
Sesame Workshop x Jim Henson’s Birthday
Cinema Blend: Kermit The Frog, Oscar The Grouch And Gobo Fraggle Came Together To Celebrate Jim Henson’s Birthday And It’s Wild To See
“Today would have been Jim Henson’s 88th birthday. During his long career, Henson gave us Sesame Street, The Muppets, iconic films like Labyrinth and The Dark Crystal and so much more. He was an incredible talent who was so much more than a puppeteer, but today those puppets have come together to remember him in an emotional tribute. A new video on YouTube brings together three characters that Jim Henson created, Kermit the Frog, Oscar the Grouch, and Gobo Fraggle.”
Tough Pigs: Kermit, Gobo, and Oscar Reunite for Jim Henson’s Birthday
Bleeding Cool: Kermit the Frog, Oscar the Grouch, Gobo Fraggle Honor Jim Henson BDay
Sesame Workshop x Remembering James Earl Jones
TODAY: James Earl Jones Was The First Celebrity Guest On ‘Sesame Street’
“Jones, who died at the age of 93 on Sept. 9, was the first-ever celebrity guest on “Sesame Street” in 1969.”
TIME: James Earl Jones Was So Much More Than Darth Vader
Rolling Stone: James Earl Jones Was So Much More Than His Golden Voice
Forbes: Remembering James Earl Jones: 10 Interesting Facts About The Legendary Actor
Slash Film: 55 Years Ago, James Earl Jones’ Sesame Street Appearance Marked A Huge First For The Series
Sesame Workshop x The Harris Poll
HR Happy Hour: Elmo Inspired Survey Shows Many Americans Struggling with Mental Health
“In this episode Steve discusses how a simple social media post from the beloved Sesame Street character Elmo kicked off a national conversation about mental health.”
Sesame Workshop x Funko Pops
Scary Mommy: Funko Just Dropped Four New Sesame Street Pops, & They’re So Fricking Cute
“Calling all Funko fans and Sesame Street stans — big news for you today. It’s been a while since Funko released any Pops related to the beloved children’s TV show, but that’s all about to change. Scary Mommy can exclusively reveal that Funko is dropping an all-new line of Sesame Street Pops… today! That’s right; the new collection will be available to shop on Funko.com as of Aug. 28, 2024.”
Sesame Workshop x Primark
Yahoo News: Primark selling epic Sesame Street onesies that are ‘perfect for Christmas Day’
“If you’re a Sesame Street fan, it’s your lucky day as Primark has released some seriously adorable stuff – and one item has even been hailed as perfect as an alternative to Christmas-themed pyjamas. Fast-fashion store Primark is great at releasing fun, novelty items – and the shop’s latest Sesame Street collection is no different.”
Sesame Workshop x The Singing Machine Company
Morningstar: Singing Machine Announces Availability of New Sesame Street Branded Product Line
“Singing Machine’s newly available assortment of its Sesame Street karaoke products feature beloved characters such as Elmo, Cookie Monster, and Abby Cadabby. The characters are available in the Company’s latest innovative wearable karaoke backpack line featuring everyone’s favorite Sesame Street characters.”
Sesame Workshop x Latest Licensing Partnerships
The Toy Insider: Flip Open a Sesame Street Comic Book with ‘Grover Lends a Hand’
“Sesame Street: Grover Lends a Hand is the first in the series, which will eventually include four comic books. In the first in the series, Grover helps different pals to solve problems so that they can enjoy a beautiful day on The Street.”
The Mirror UK: Get cosy this Christmas with Primark Sesame Street onesies perfect for families
“Primark has just dropped a super cute Sesame Street range and fans are going bananas over it – especially for an epic onesie that’s being dubbed the Christmas morning must-have. The high street giant, known for its on-trend bargains, has rolled out a budget-friendly Sesame Street collection that will have you channeling your inner child without breaking the bank.”
Kicks on Fire: Crocs Echo Clog GS Sesame
“This unique collaboration between Crocs and the beloved Sesame Street characters results in a clog that is not only functional but also visually appealing. The design effortlessly incorporates vibrant colors and playful elements that highlight iconic characters like Elmo, Cookie Monster, and Big Bird.”
Sesame Workshop x Brand Licensing Europe 2024
License Global: Sesame Workshop Expands Multigenerational Brand Licensing Activities in Europe
“Sesame Workshop, the global impact nonprofit behind the “Sesame Street” series, continues to grow its product portfolio and connect with families and fans in new ways across Europe. Heading into Brand Licensing Europe, Sesame Workshop’s partners are bringing this joyful, evergreen property to more categories across toys, apparel, kidult, publishing, retail, themed entertainment and more.”
License Global: Bulldog Licensing Brings Multiple Offerings to BLE
Total Licensing: Sesame Expands Licensing Across Europe
Sesame Workshop x NBCUniversal at Paris Olympics
The TODAY Show: Olympic Medalist Noah Lyles’ Mother [Sesame mention begins at 4:40]
“We spoke with Keisha after the Olympics and her top highlight was, of course, watching Noah win gold. But, she said the second best part was meeting Elmo!”
Sesame Workshop x Gift of Giggles – Cookie Monster at Second City
ToughPigs: Cookie Monster “Yes, Ands” at Second City
“That Cookie Monster guy sure is funny. This surely is thanks in part to the many talented writers who’ve given him such amusing things to say over the years. But so much of the credit goes to his performers – Frank Oz, and in more recent years, David Rudman.”
Sesame Workshop x Elmo Visits the UK
This Morning: Elmo Shares His Gift of Giggles with Alison and Dermot!
“Get ready for fun and much-needed positivity. Sesame Street legend Elmo is bringing the laughs as he joins Alison and Dermot to chat about Sesame Street’s heartwarming ‘Gift of Giggles’ campaign. Plus, if you missed it – Elmo tells us about taking the internet by storm, racking up over 300 million views and sparking a whopping 3 million responses for his adorable “How’s Everybody Doing?” tweet.”
Sesame Workshop x Imagen Awards 2024
Deadline: Imagen Awards 2024 Winners: ‘A Million Miles Away’, ‘Will Trent’, Sofia Vergara, Eugenio Debrez & More
“Winners on the TV side included ABC’s Will Trent for Best Drama Series, Hulu’s This Fool for Comedy Series, True Detective: Night Country director Issa López, Griselda‘s Sofia Vergara, Not Dead Yet‘s Gina Rodriguez, The Bear‘s Liza Colón-Zayas, Mayans M.C.‘s Edward James Olmos and HBO’s Sesame Street.”
Sesame Workshop x American Dream Mall
Kidscreen: FEATURE: Brands are living the American Dream with new mall locations
“SVP of global strategic partnerships and themed entertainment Jennifer Ahearn recognizes that experiential installations in retail outlets are a critical tool for expanding a brand’s LBE business in today’s market. “We know that kids who experience our Sesame Street-themed attractions engage even more with our content, which drives them to achieve new learning outcomes.”
Sesame Workshop x SNL
LateNighter: 14 Years Ago, Cookie Monster Campaigned His Heart Out to Host SNL
“The Muppets have a long history with Saturday Night Live — their roots go all the way back to the show’s very first episode in 1975. Although no Muppet has ever hosted SNL, there’s one beloved Sesame Street character who came close: Cookie Monster.”
