Joseph Giraldi
Chief Operating Officer
Joseph Giraldi is the Chief Operating Officer at Sesame Workshop, where he oversees operational strategy to drive the creation of award-winning educational media, initiatives, and products, delivering impact to families across a wide range of platforms and new technologies.
With over 20 years of leadership experience, Giraldi brings a diverse background and a proven track record in innovation and leveraging emerging technologies to strengthen the consumer value proposition and expand monetization opportunities. His career is highlighted by extensive experience in marketing, digital strategy, and strategic partnerships, building vibrant new businesses and consumer brand experiences from conception through launch, managing P&Ls, and driving ongoing operations.
Prior to joining the Workshop, Giraldi co-founded CJBK Media Group, a consulting firm serving nonprofit, corporate, and start-up organizations by providing thought leadership and strategic planning to drive innovation and growth through storytelling, technology, and strategic partnerships.
In addition to previous roles driving new business growth at IMAX, Time Inc., and IBM, he spent twelve years at Smithsonian Channel (Paramount) in several roles including EVP, Marketing, Digital Media & Strategy, where he led global growth strategy and marketing, including the build-out of foundational operational and organizational structures to lead the company’s international digital and product portfolio.
Earlier in his career, as Director, Digital Distribution & Strategic Partnerships at HBO, Giraldi led the vision, strategy, and execution of HBO’s expansion into digital content and emerging platforms.
Giraldi serves on the Board of Trustees for TDF, a nonprofit dedicated to bringing the power of the performing arts to everyone, and as an Adjunct Professor in the Entertainment, Media, and Technology Program at NYU Stern.
Contact for Speaking Engagements
Sesame Workshop Speakers Bureau
SpeakersBureau@sesame.org
